Jaipur Rugs pavilion
The brief called for a pavilion for Jaipur Rugs that would go beyond display and allow visitors to feel the brand’s ethos, craftsmanship and story through an immersive and emotionally resonant experience.
The design responded to this by making the pavilion interactive, inviting visitors to participate in the brand’s ethos rather than simply observe it. Through this approach, the pavilion was imagined not just as a space of encounter, but as one of exchange, allowing people to carry a fragment of the experience back with them.
International competition
Archdais
India
Summer 2025
Jaipur Rugs pavilion
The brief called for a pavilion for Jaipur Rugs that would go beyond display and allow visitors to feel the brand’s ethos, craftsmanship and story through an immersive and emotionally resonant experience.
The design responded to this by making the pavilion interactive, inviting visitors to participate in the brand’s ethos rather than simply observe it. Through this approach, the pavilion was imagined not just as a space of encounter, but as one of exchange, allowing people to carry a fragment of the experience back with them.
International competition
Archdais
India
Summer 2025
Jaipur Rugs pavilion
The brief called for a pavilion for Jaipur Rugs that would go beyond display and allow visitors to feel the brand’s ethos, craftsmanship and story through an immersive and emotionally resonant experience.
The design responded to this by making the pavilion interactive, inviting visitors to participate in the brand’s ethos rather than simply observe it. Through this approach, the pavilion was imagined not just as a space of encounter, but as one of exchange, allowing people to carry a fragment of the experience back with them.
International competition
Archdais
India
Summer 2025
Jaipur Rugs pavilion
The brief called for a pavilion for Jaipur Rugs that would go beyond display and allow visitors to feel the brand’s ethos, craftsmanship and story through an immersive and emotionally resonant experience.
The design responded to this by making the pavilion interactive, inviting visitors to participate in the brand’s ethos rather than simply observe it. Through this approach, the pavilion was imagined not just as a space of encounter, but as one of exchange, allowing people to carry a fragment of the experience back with them.
International competition
Archdais
India
Summer 2025